How article marketing has changed online research
In recent years however, article marketing has been widely used over the internet to also sell products, lend credibility to the site and to increase the site rank in search engines. Article marketing now does not only promote products, it also promotes the site itself. Through the use of these articles, the rank of the site in search engines like Google and Yahoo, will increase.
The use of article marketing is actually one of the reasons why the world wide web has become a treasure throve of information. In order to promote their sites, site developers and owners will need to submit fresh materials everyday. This will increase their page views fro site visitors as well as improve their site rank. With your website appearing in the first page of a search engine result, you are guaranteed more views and of course the support of online advertisers.
But the wide use of articles for site rank has made the quality of the articles suffer. Just look at the way article are written when you click the sites in the search engine results. Most will have the same exact content as the other. Some may not be the verbatim version but the principles and essence of the article is the same. A lot of them will have typos on the articles as well as misspellings. Articles are also not well-written. They will have structure problems, cohesion problems and of course mistakes in grammar.
Another problem with the articles found over the internet as a result of article marketing is the absence of a byline. Without a byline, the articles will not have any credibility and reliability. When before medical topics are written by doctors, now most of them will only be done by individuals who also research over the internet.
Because the idea of the websites is to promote their sites and to increase the rank, they are coming up with articles that are written just for the heck of it. They are not anymore in the mission of providing information to readers. What they are doing is for their benefit. This is why some of these websites will also feature information that are unreliable.
Only a couple of websites feature articles that are bylined. There are also sites that may not have any bylines but are being kept by people who are experts in the field. This is why it is also important to check the websites first before you cite them for your research. Sites that are being maintained by the government will of course have pretty reliable content. The same goes with international organizations like those of the United Nations. Some local sites being run by non-profit organization also have reliable content. Medical sites that are maintained by universities and hospitals are also great sources of information.
Before you research over the internet, check your sources. Article marketing online has definitely changed the way we do research. It might have made researching easier but it made discriminating harder.
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Some Important Notes about Article Submission Software
Writing the Articles
You have to start the process with a good content. Words are powerful so you've got to put them into good use. You will lead your clients your way through these articles. They surely wouldn't be led of something crappy.
The usual way to go about writing articles is to start with the word count. This is regularly 500 to 2000 words and talks about the field of your expertise. For example, you are selling furniture. On your article, you can target interior designers, home owners as well as business people on how they can make use of the different furniture. You can give tips on how to design their space using the pieces that you are selling
In your articles, you should not blatantly sell your furniture. The way to do this is establish first your expertise about the product, teach people how to use them and give them ideas of how others have utilized such.
In those article submission sites, you will have the resource box that is intended for you to create an author's bio with the link to your own web site. This is your chance to sell what you've got and make people interested enough to click on your link.
There are many free article directories available in the web. But you cannot submit in all that. It will be better if you check on the rankings of the sites that you have chosen to submit to both in Google and Alexa.
The Software
In submitting to the sites manually, you have to copy your every article, its description and your links then paste it on every submission site. This is what the software addresses. It does the job for you much easier. This is available now for the price ranging from $90 to $200.
The software will be able to do your multiple submissions at once. This comes with an auto formatting aspect. Most of these products come with the complete package including the compatible article directories that will accept the format that this software is going to produce. You just have to fill in the required details once and the software will do the rest for you.
With everything being handy, you no longer have any reason not to take advantage of this opportunity to market your products and services. The writing itself can be outsourced. There are a lot of freelancers that you could approach to do the job for you. All you have to provide them with is your goal, what you are selling, what the articles are for and some basic guideline if you have a preference with regards to the style.
The web is not only a vast resource of information. It is a vast source of people who would be interested to try what you are offering. Your task is to be seen by these people and lead them to click on to your links.
This way, you will be able to contribute with the good contents and information that can be useful for other people who will be searching for such finds. Let the article submission software help you accomplish that goal easily.
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