Showing posts with label Anchor text. Show all posts
Showing posts with label Anchor text. Show all posts
Optimize Your Article - The Forgotten Strategy
| It's well known that article directory submissions are a great way to promote your site. But most people aren't taking full advantage of this powerful promotional strategy. One of the best ways to use articles to increase traffic to your site and move your page rank up is to fully optimize them. Below are some tips that I use to achieve success online when writing articles. 1. Don't just write an article and send it out blindly and hope that you will gain good results from it. Would you take out a shotgun, close your eyes and hope that one of the pellets hits something worthwhile during hunting season? Watch your articles. Monitoring what happens with them, you may notice that some topics seem more popular than others. This is useful information. Once you know what people like, write more articles on that topic. 2. Track the content web sites that give you the most traffic, you can do this by logging into your web site control panel and check which URLs are sending the most traffic through your articles. Take notes of the top 5-8 directories. Keep it in mind to send in good quality, informative articles to them on a regular basis for publishing. That way you should be able to use these web sites to drive traffic to your web site up a notch or two. 3. Another often overlooked way to promote your site and increase traffic, is to look at your statistics and find out what keywords are being used the most to find your site. Research these keywords and find out where you rank in the search engines for them. If you are not in the top 10 results then write another article about the topic. To optimize your article even further, try creating your own keyword anchor text links in the resource box that back link to the page that you want to show up in the results. For example, if you have a web site called "yoursite.com" and your keyword is 'baby skirt', you can create your resource box as "yoursite.com/babyskirt". This will be beneficial because of the increased incoming links to the page will give it a higher ranking and potentially put your article in the top 10 for that term, leading to even more traffic to your site. Web site tracking is one of the most important components for monitoring your web site. Ultimately, by using tracking to your advantage, you can make your site a success. The same applies to article marketing. Optimize your articles and you will benefit from the results greatly. |
| Author Resource:- Jaz Lai is an Internet Home Business Expert. For further recommended resources on how to start a profitable home based business that are Guaranteed to jumpstart your monthly income. Click here www.onlineearningmakeeasy.com/free-report |
| Article From New Ezine Articles |
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Are You Making These Article Marketing Mistakes?
As an article directory owner and editor I am exposed to a huge number of articles every single day of the week.I sometimes receive complaints from authors who are angered by the fact that their article has not been published, which leads me to believe that there are still a lot of people out there who do not understand article marketing, nor the role that directories play.For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run and will likely get your article marketing career off to a much more auspicious start.Read the article directory's specific terms of service and guidelines. This may seem like a boring, tedious and long winded waste of your valuable time but in the long term it will save you hours of frustration and wasted effort. All directories set their own rules and some are stricter than others. Most directories labor under a huge number of submissions and the work of sifting through them is often the job of one individual. This means that if your opening paragraph or introductory statement is poorly written or contains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an author's mistakes or to decline an article as opposed to deleting it, is one that most editors do not have.Mass submissions are usually viewed as spam. Let's face it, none of us are capable of writing over 200 articles in a day - I would say that even producing more than ten would be a pretty amazing feat of productivity. It should come as no surprise to those submitting large numbers of articles in a 24 hour period to find that they are all deleted. Article directory software usually allows for quick erasure of such submissions, so if you don't want your work to fall victim to mass deletion, don't mass submit. All that is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.Proof read your articles. If you don't know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, don't be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in people's writing. These usually involve spelling and grammar. Spell check your articles, even if you think you're perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.If you are of the opinion that these things don't matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other website owners and bloggers, you need to demonstrate an ability to write well.As an example, all the "SEO experts" who talk about search engine optimisation (sic) but don't even understand that being able to spell their claimed occupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in "ize" use a "z" and not an "s". This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.If you want to write with authority, you have to be able to exhibit basic literacy. Yes, this is important and should be borne in mind by those who eulogize about "the Queen's English", thus making themselves look even more foolish than those they chastise. (a good example of a word that does actually end in “ise”) Regardless of who is on the throne, it is always "the King's English".None of us is perfect and this is not a lecture on grammar and spelling, no matter how needed it might be.If you are tempted to use PLR articles, even if you rewrite them in an attempt to make them unique, remember that you will be competing with all the other shortcut seekers who are doing the same thing. It's another shortcut to the delete key for a lot of directories.When it comes to the resource box, it is quite amazing how many authors defeat their entire purpose by making a mess of this vital section. If the article directory in question allows one, two or three live Hyperlinks, make good use of them. Think about your anchor text very carefully. In other words don't say......to find out more click here and Hyperlink the words "click here". The resource box is where you need to give readers a compelling reason to visit your site(s) but it is also the one place you can make the most of good keywords as the anchor text in your links.Use the resource box wisely and take full advantage of everything the directory is offering you by way of promotional tools. Adding your URL without making it a live link is a pointless waste of time if the directory allows you to use Hyperlinks in your resource box. Conversely, adding more than the quota of permitted links will probably result in deletion of your work.Another thing to watch is linking directly to affiliate programs. Read the directory's policies on this point or again, you may well find yourself on the cutting room floor. Many directories will stipulate that you may only link to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either. Relevancy is also an issue here too. In other words, submitting a PLR piece about gardening and linking to your MLM program is not very helpful or wise, just one more recipe for deletion.I should finish by saying that yes, you can churn out badly written articles to your heart's content
, just don't be surprised at the results. Source: Free Articles from ArticlesFactory.com
Author:
The author maintains a quality free article directory and has advised several webmasters on building their own Adsense optimized Article Directories using his software. His latest free article marketing ebook entitled "Article Marketing Expert" is now available and will help both new and existing authors to maximize their article marketing efforts.
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