Showing posts with label Uniform Resource Locator. Show all posts
Showing posts with label Uniform Resource Locator. Show all posts
Optimize Your Article - The Forgotten Strategy
| It's well known that article directory submissions are a great way to promote your site. But most people aren't taking full advantage of this powerful promotional strategy. One of the best ways to use articles to increase traffic to your site and move your page rank up is to fully optimize them. Below are some tips that I use to achieve success online when writing articles. 1. Don't just write an article and send it out blindly and hope that you will gain good results from it. Would you take out a shotgun, close your eyes and hope that one of the pellets hits something worthwhile during hunting season? Watch your articles. Monitoring what happens with them, you may notice that some topics seem more popular than others. This is useful information. Once you know what people like, write more articles on that topic. 2. Track the content web sites that give you the most traffic, you can do this by logging into your web site control panel and check which URLs are sending the most traffic through your articles. Take notes of the top 5-8 directories. Keep it in mind to send in good quality, informative articles to them on a regular basis for publishing. That way you should be able to use these web sites to drive traffic to your web site up a notch or two. 3. Another often overlooked way to promote your site and increase traffic, is to look at your statistics and find out what keywords are being used the most to find your site. Research these keywords and find out where you rank in the search engines for them. If you are not in the top 10 results then write another article about the topic. To optimize your article even further, try creating your own keyword anchor text links in the resource box that back link to the page that you want to show up in the results. For example, if you have a web site called "yoursite.com" and your keyword is 'baby skirt', you can create your resource box as "yoursite.com/babyskirt". This will be beneficial because of the increased incoming links to the page will give it a higher ranking and potentially put your article in the top 10 for that term, leading to even more traffic to your site. Web site tracking is one of the most important components for monitoring your web site. Ultimately, by using tracking to your advantage, you can make your site a success. The same applies to article marketing. Optimize your articles and you will benefit from the results greatly. |
| Author Resource:- Jaz Lai is an Internet Home Business Expert. For further recommended resources on how to start a profitable home based business that are Guaranteed to jumpstart your monthly income. Click here www.onlineearningmakeeasy.com/free-report |
| Article From New Ezine Articles |
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Are You Making These Article Marketing Mistakes?
As an article directory owner and editor I am exposed to a huge number of articles every single day of the week.I sometimes receive complaints from authors who are angered by the fact that their article has not been published, which leads me to believe that there are still a lot of people out there who do not understand article marketing, nor the role that directories play.For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run and will likely get your article marketing career off to a much more auspicious start.Read the article directory's specific terms of service and guidelines. This may seem like a boring, tedious and long winded waste of your valuable time but in the long term it will save you hours of frustration and wasted effort. All directories set their own rules and some are stricter than others. Most directories labor under a huge number of submissions and the work of sifting through them is often the job of one individual. This means that if your opening paragraph or introductory statement is poorly written or contains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an author's mistakes or to decline an article as opposed to deleting it, is one that most editors do not have.Mass submissions are usually viewed as spam. Let's face it, none of us are capable of writing over 200 articles in a day - I would say that even producing more than ten would be a pretty amazing feat of productivity. It should come as no surprise to those submitting large numbers of articles in a 24 hour period to find that they are all deleted. Article directory software usually allows for quick erasure of such submissions, so if you don't want your work to fall victim to mass deletion, don't mass submit. All that is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.Proof read your articles. If you don't know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, don't be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in people's writing. These usually involve spelling and grammar. Spell check your articles, even if you think you're perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.If you are of the opinion that these things don't matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other website owners and bloggers, you need to demonstrate an ability to write well.As an example, all the "SEO experts" who talk about search engine optimisation (sic) but don't even understand that being able to spell their claimed occupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in "ize" use a "z" and not an "s". This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.If you want to write with authority, you have to be able to exhibit basic literacy. Yes, this is important and should be borne in mind by those who eulogize about "the Queen's English", thus making themselves look even more foolish than those they chastise. (a good example of a word that does actually end in “ise”) Regardless of who is on the throne, it is always "the King's English".None of us is perfect and this is not a lecture on grammar and spelling, no matter how needed it might be.If you are tempted to use PLR articles, even if you rewrite them in an attempt to make them unique, remember that you will be competing with all the other shortcut seekers who are doing the same thing. It's another shortcut to the delete key for a lot of directories.When it comes to the resource box, it is quite amazing how many authors defeat their entire purpose by making a mess of this vital section. If the article directory in question allows one, two or three live Hyperlinks, make good use of them. Think about your anchor text very carefully. In other words don't say......to find out more click here and Hyperlink the words "click here". The resource box is where you need to give readers a compelling reason to visit your site(s) but it is also the one place you can make the most of good keywords as the anchor text in your links.Use the resource box wisely and take full advantage of everything the directory is offering you by way of promotional tools. Adding your URL without making it a live link is a pointless waste of time if the directory allows you to use Hyperlinks in your resource box. Conversely, adding more than the quota of permitted links will probably result in deletion of your work.Another thing to watch is linking directly to affiliate programs. Read the directory's policies on this point or again, you may well find yourself on the cutting room floor. Many directories will stipulate that you may only link to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either. Relevancy is also an issue here too. In other words, submitting a PLR piece about gardening and linking to your MLM program is not very helpful or wise, just one more recipe for deletion.I should finish by saying that yes, you can churn out badly written articles to your heart's content
, just don't be surprised at the results. Source: Free Articles from ArticlesFactory.com
Author:
The author maintains a quality free article directory and has advised several webmasters on building their own Adsense optimized Article Directories using his software. His latest free article marketing ebook entitled "Article Marketing Expert" is now available and will help both new and existing authors to maximize their article marketing efforts.
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The Importance of Article Marketing to Improve Business
Marketing Strategies
If you own a business, whether it is a startup or a big company, you would always think of ways to promote your stuff. This is the main reason why creating web sites are popular these days. More and more people are getting hooked with how the cyber world works wonders.
If you own a web site, the next thing that you will think about is how to drive traffic to it. Just like how you do it offline, you have to reach out to your target market and lead them into clicking your URL.
Article Submission Sites
With the advent of many credible article submission sites on the web come entrepreneurs who are seeing opportunities open for them to speak out and pique the interests of their potential clients.
And how do you go about this?
1. You create good contents. What does this mean? For example, you are a printing company who caters to business people and professionals. You offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, you will go and direct the material to your target market. You can write an article about ways to design your postcards to help your food business.
This way, you already are capturing a niche market. These people will be interested with the products that you are offering. They will be more interested if they will get a view of how they would be able to utilize such tools. And the perfect avenue for you to do so is through the good and functional contents that you make available for these people.
2. Take time to fill out your Resource Box
When you submit articles to directories, they allow you a space to have your author's biography. No, this doesn't mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients.
To do this right, include your name, your web site address, a tag line or your business' unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your links.
Now do you understand why it is important to create quality contents for this purpose? People must trust that you can deliver what you have promised. They don't know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them. You cannot achieve that with crappy articles.
If you don't have the knack for it, you can always hire freelancers to do the job for you. This way, you will be able to provide article marketing to submission sites while you reap the benefits of such move through time.
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Basic Guideline about Article Directories
Marketing Your Biz
Have you ever tried writing articles for directory sites? The first thing that you have to do is to establish yourself as an expert in your chosen field of interest. This doesn't actually mean your personal choice but rather the one related to whatever your line of business is.
You see, this is all about spreading the word out about your business and promoting your products and services. But you will not do such task in a bold manner. Creating articles is a subtle way to let people know about you, get interested with the information that you are giving or writing about, then click on the link that you provide them with.
Why is it important to write good contents? Not because you can submit to these directories for free means that you will no longer care about the quality of your work. You need to get readers' attention. And the only way to do that is by giving them what they want. You must give them useful information that they would definitely like to know.
You must have them hooked on what you wrote for them to take interest to click the link that you will provide on your author's bio space. That link will lead your probable clients to your own web site. And there you can sing a different tune. That is the time you have to aim for the sale.
Basic Guide
You will actually find a lot of free submission sites once you delve on the task of looking for such. There are certain guidelines to each site. But here are some of the basic ones that can help you prepare and start on your articles.
1. Word count
Be very careful with this aspect. Some submission sites will reject your articles for the mere fact that you lacked some words in your piece. While others allow 300 word count for the articles, most sites prefer a minimum of 500.
2. Avoid spamming
Choose a category where you think your articles will best fit in. Do not post your material on multiple categories for each site. This will result to spamming and the site can ban you for such act.
3. URL
Read carefully what the site's guideline is about placing your URLs. Some may allow this to be included on the body. And other sites would only accept URLs if these are included on the author's bio box.
4. Language
Basically, the language of your articles must be in English. You can use other languages and look for submission sites catering to such market. This can be done if you really want to broaden the reach of your materials.
You must remain professional sounding when it comes to your work. Do not use any obscene language as this may be taken as a negative thing against you.
Choose the right article directories that you will be submitting your materials to. You can check the web page rankings on Google and Alexa to gain more knowledge if such sites have high traffic or not.
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