Showing posts with label Article. Show all posts
Showing posts with label Article. Show all posts
Problems in article marketing
Article marketing is the use of well-written articles to supply information on a topic that is closely related to a product. For instance, if you are selling a medicine on diabetes, a great way to promote the product and to catch the eye of people with diabetes is to write an article about diabetes! That way, your target market will be caught.
Articles used for this type of marketing will often include a bio box that will list down the company, the product and the contact details. Some will even have pictures of the product beside it. Quality articles that are used in this field are often informative and short. After all, you want to keep them interested and not bored them to death!
It is not surprising that in recent years, the world wide web has caught on to its effectiveness. Article marketing now has become an online phenomenon. More and more articles about a variety of subject areas are being uploaded everyday over the internet. People who have websites have turned to articles to increase their page views.
In turn, they are supported by online advertisers who rely on their page views for advertisement views and consumer awareness. Search engines also rely on the articles submitted to their directories to rank websites during a search. The more articles in the directory, the better the rank.
But the use of online article marketing has lowered the quality of the materials that are being posted over the internet. Instead of the well-written articles that inform consumers about a relevant topic, websites post materials that are haphazardly written. Check some of the websites that come out from the search engines and you will see just how much the quality of the Internet articles have lessened.
Some articles on the Internet are copied from another website. Even though they have different first paragraphs and introduction, the essence of the article or even the body will be the same exact same thing. Some rephrase the original article but when you read it, you will see that the concept and the principles being discussed are often the same. This is why there are a lot of duplication when you research over the Internet. Some will even present an entirely different topic after the second paragraph.
Another problem is the structure and grammar of the articles posted. Most of the articles nowadays have really atrocious grammar and several wrong spellings. Typos are also pretty common in websites. The structure of the articles is also not well-done, leading people to think that the people who wrote them are non-writers.
Reliability is also another problem that has cropped up with article marketing. Since articles are written primarily for the search engine rank and the page views for advertisers, most articles will no longer contain any authors. This is considered unreliable sources especially for people who are researching technical pieces. Only a couple of websites have articles that carry bylines.
This has affected the reliability of the information that are gotten from the Internet. Some in fact cannot be trusted at all especially the sites that are not so well-known.
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4 Secrets to Article Marketing
1. First, you must come up with a catchy title to promote your business. Ever heard the line, “Curiosity killed the cat”, in this case no one is going to get hurt. But could you just imagine what would happen if people would like to know more about the article just by reading the title? It would also be helpful if you use keywords so people who type it will see your article. At the same time, you can mention the benefits of what reading your articles can do for them.
2. Second, make sure that your article is well organized. Instead of just writing your article paragraph by paragraph, maximize the use bullets or numbers to stress important points. This will make their reading experience a memorable one because they are able to remember it.
3. Third, your articles have to be informative and not just impress the reader. You can do so by using simple words instead of using big ones by putting this in a way that the average person can understand. You may have had an experience at the hospital where the doctor told you of your condition using some medical term that sounds serious but in English simply means you have a stomach ache.
Once you finish writing the article, read it over and see if you understand it. Better yet, give this to someone and see what they say. If there are some concerns, edit it because although you may be an expert in this matter, your readers may not and the reason why they want to read it is to learn more about what you have to offer.
Don’t forget to check on your article to see if there is anything new you would like to add. This is where variety comes in as there are different ways of stressing a point when the bottom line is that you want people to visit your site.
You can get new information by joining and posting in online forums and blogs. Some even put snippets in their articles. You should add something daily and don’t forget to put a link to your site.
4. Lastly, each article has an article summary. Most websites require this so in just 3 or 5 sentences, get down to it and say what your article is all about and why should they spend their time reading the entire thing. If you don’t put any effort here, you may have already lost the opportunity to make it look interesting for the reader to find out more.
Promoting your site thought article marketing is very easy. You just have to follow the 4 secrets mentioned and then use this to your advantage. Again, you need to have a catchy title, make sure it is well organized and informative so people will be encouraged to visit your site.
If done properly, you will undoubtedly get more traffic which is what this form of advertising is all about.
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9 Article Marketing Tips
1. First, you have to make sure that whatever you are writing about is relevant. If you know for a fact that your product could be very useful, then do some research about it and then end the article with a link to your website. Before you upload the article, check if the site you plan to put this has this as one of their topics.
2. Just like what you read in the newspaper or see on television, the article must be both timely and newsworthy. This will allow you stay in touch with what is happening in the world. One good way is signing up with a site that gives you alerts with regards to certain topics.
3. Some writers post one article and that’s it. Just like movie producers in Hollywood, you should post a sequel to this because there could already be new information available which you could share to the public.
4. You should also make your articles viral. What this simply means is allowing other people to publish your article just as long as nothing is changed and you are given credit for it. Another way of doing this is offering your writing services to others which will become added revenue for you.
5. Each article you write must be short and simple. It must be short so that it will not bore the reader. Simple so that they will be able to understand the message you are trying to convey.
6. Just how many articles must your write to increase traffic? The good news is that you only need 2 to get things started. A good title will be “ how to do something” and “ x number of tips for something.” If this catches their interest, that person will most likely click on the link to your site and then buy something. The bottom line is that it increases web traffic.
7. You can stop at just 2 articles to promote your site. If you have other products, you can write articles on it as well and then mention in the resource box. This is known as cross-referencing which a lot of webmasters allow their contributors to do.
8. Aside from posting your written work in other websites, don’t forget to also put these in your own. If you have written 10 or more about the same topic, put these together to what is known as an e-book and then pass this along for free. Again, if people like what is written there then people wouldn’t remind reading it several times.
9. Aside from posting in websites, make use of RSS feeds. There are plenty of them around so make use of it.
There are two ways to get into article marketing. The first is to write it yourself and just hope that people will appreciate your writing style. The other is to hire someone to do it. Some charge by the hour while others charge per word. It may be worth it if this increases traffic to your site.
By following these article marketing tips, it won’t be long before you get a lot of hits.
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A Beginner's Guide on How to Syndicate Articles
Step by Step
There are many ways that you can go about in syndicating your articles. Here are only some that you can consider as your basic guide especially if you are new to the concept.
1. Good content
You have to tap on to your target market in the very vast cyber world. And how are you going to do this? By providing what they are looking for. For example, you are selling mattresses and you want to capture people in the medical industry. Your articles can go like tips to finding a good mattress after an endless shift, or how about the medical benefits of a good mattress for someone in the medical field.
Those were just samples and at top of the head thoughts. The idea here is to know who you want to listen to you and make sure that they will really do.
2. Usually, the articles are short, from 500 to 2000 words depending on the requirement of the article submission site. The way to do is to establish yourself as an expert in the field of interest where you will be able to tap the kind of market who will be interested in buying the products that you are offering.
The articles should not be directly promoting your products. You may get banned from the article submission sites if you do so. There is an allotted space for you to advertise your web site and that can be found on the author's bio. You can link that to your web site so the people who will be interested with you and what you have to offer would know where to go.
3. Decide on the article submission site
Use the vast resource available on the web to know what these good sites are. Stay away from the spammy type. You wouldn't want to be associated with such. Track down which sites rank higher and which of them cater to the people whom you are targeting. Enlist on those sites and start submitting good articles.
4. You can also syndicate your articles to offline mediums such as newspapers or magazines. You will be able to tap onto a larger field this way. And you can also direct those people to your web site address.
5. RSS
This means Really Simple Syndication. This will distribute your articles widely suing an automatic process. Not only will you able to reach a broader audience, you will gain important backlinks to your web site.
At this day and age, syndicating your articles is easier. You just have to settle on how you will go about it. This will help you a lot in promoting your business because you will be able to get noticed by more people.
Now that you know some of the steps on how to syndicate your articles, you can start on pounding your brain and the keyboard to create articles that will really be helpful in helping you achieve your goals.
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Article Marketing Must Always End With a Resource Box
The resource box is the “author’s bio.” It is also called “sig” which is short for signature. There are certain things that should be placed here which you must never forget to include so people will know who you are.
First, is your name. Some people use their real names while others use a pen name. If you are a doctor, mention your title as well because this adds credibility to your article.
If the article that you wrote is promoting a business and you want others to see your previous work, don’t forget to indicate your website address.
To create a teaser, you need an elevator pitch which is usually composed of 1 to 3 sentences that gives a brief summary of what you are offering.
You will also need what is known as a call to action which is much shorter than the elevator pitch. It could be something like.
"If you want to know more about my product... visit http://www.mysite.com."
Other items which you can include in your resource box could be the ezine subscription address. This will allow you to send them fresh articles and information about new products which you are selling. If you decide to do this, make sure there is a separate ezine subscription address.
Your contact information can also be included in the resource box. This will allow people to contact you by phone if they want to avail of your services since you won’t be in front of the computer 24/7.
There is also the free report which will strengthen or justify your call to action.
Some things which should not be added to your resource box include a list of previous websites which you have worked on in the past because this information may not be relevant to the article you have written. Given that the resource box is not a resume but merely a short summary of who you are, you should not mention every accomplishment you have ever done because no one cares.
If you post your article, make sure the ads are applicable or related to your topic otherwise don’t post any at all.
Don’t make the resource box too big because what you want the readers to focus on is what you painstakingly wrote. As much as possible, this should only occupy 10% to 20% of the webpage.
Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box which is found at the bottom of the article is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action.
So in order for you to reach a larger audience, it is best to post your articles in different sites.
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Choosing an Article Marketing Service Provider
The first thing you have to do is figuring out which one of these providers are well known across the web. Some of the well known ones are about.com and ezinearticles.com. You can post as many articles as you want and the best part is that you don’t have to pay a single cent to become a member.
The articles posted should also be accessible by the major search engines. This means that articles submitted to the provider should easily be found by people who type in certain keywords using the search. If it doesn’t, there is no point submitting it since no one will be able to find it.
Some article marketing providers tell you that they will post your article in several sites if you decide to pay a certain fee. That’s great if the sites that will post this in have high traffic. One way of checking that out is going to a site like Alexa.
Alexa monitors website traffic. If the names of the sites they will promote it are not that popular, don’t waste your money signing up with them.
An article marketing service provider should be able to reach a specific audience with what you are going to upload to them. This is the reason that you have to submit these in the correct category. It’s okay if you make a mistake since they will fix it but if they don’t have this kind of system, you better look elsewhere.
Will the article marketing service provider edit the article? Some do while some don’t. But since this is your piece, it is only right that you should be the only one to do it. For those who are lazy, then perhaps this is okay. They might even translate the article into different languages so people from different dialects may also understand it. This means additional revenue for new if you are able to sell your product or service to other countries.
Articles can only be found through keywords. You should also check if the article marketing service provider uses the same to promote your articles online. After all, not everyone subscribes to information from the article marketing service provider that you have chosen.
The ideal article marketing service provider should be able to acknowledge the fact when you upload articles and when these have been approved. This will tell you right away if what you have written is already available for people to see or if some changes need to be made. Again, if they can’t do that you are better off working with another provider than can do everything that was mentioned in this article.
You only want to work with an article marketing service provider that cares about your success. After all it is supposed to be a win-win situation since they advertise in your webpage and you get to post as many articles as you want for free. To avoid wasting your time and being scammed, just follow the guidelines mentioned and everything will be just fine.
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How to come up with a good site through article marketing
To those who are not familiar with the term, article marketing is the use of articles to promote a product or create an awareness about a topic that is closely related to the product. For instance, if you are selling a product that treats hypertension, you will have to come up with articles that will make people with hypertension take notice. And what would interest them more than an article on their illness! These articles will frequently have bio box at the end, which will detail the name of the company and their contact information. Some who are writing savvy will even be able to incorporate the product's name into the article.
Article marketing used to only exist in flyers and mailings. But now with the world wide web, articles have proliferated sites. Not only are articles now used to market products, it is also now primarily used to promote the site and increase its page rank in search engines. With a good page rank, site views are better and therefore revenues from site advertisers will also be good.
The use of articles for this has however led to problems in article quality and reliability. Articles now have become lousy in terms of the information that it gives as well as in the way it is written. All are haphazardly done, perhaps because site owners sacrifice quality for quantity.
But it is not yet too late. Here are some ways to make sure that you get quality articles for your site:
1. Hire professional writers
A lot of people can write but few can write a well-written piece that is grammar mistake free and cohesive to the topic. If you create good content for your site, not only will you have presence in the search engines, you will also be considered as a site where good information can be gotten. Just look at what happened with the wikipedia. It may be more expensive though to hire professional writers but your site will however be known for quality articles.
2. Hire professionals on the field or experts on the topic
It is good to quote resource persons in your articles. Being experts in the field that you are writing about, they will lend credibility to your piece. But of course, if you can, you should also look into hiring these experts to write the articles themselves. This will be great for the site and also a great exposure for them. They will not even ask for a fee!
3. Get editors to clean up the articles
If you cannot pay good writers to do the job, at least hire an editor who can look at the articles and clean them up for you. Depending on the kind of editing involved, editors may be expensive but having clean and well-written articles will help your site get the credibility that it needs.
4. Photos.
Article marketing is not just about the articles. You also need to make sure that you have a visual representation to accompany the articles. This will make the article visually appealing to the site viewers.
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How to Go About Writing Article on Internet Marketing
There are also some money making scheme that evolved wherein you are advised to join a program for you to earn through the Internet.
But as of today, Internet marketing has become synonymous to advertising. And the best way to do this is through creating valuable articles. This way, it is less costly especially if you have the knack for writing and you are going to create your own materials.
Writing the Articles
Writing for the web is a lot different as compared to feature writing on magazines or even in the newspapers. This can be easy to do once you get the hang of it. All you've got to have are ideas about a specific topic that you want to become an expert on. But if you really do not have the knack for this craft, you can always hire freelancers to do the task for you.
First thing that you have to remember when writing the articles is that you must have a specific audience in mind. You will address your materials to them. You are vying for their attention that is why you are writing your articles in a way to reach out to them. This is the kind of topics which they are interested to, so you write about it until you are considered and expert. That will not be hard to do especially when you have good content which your target market is always on the lookout for.
You have to be subtle in promoting your own web site, products and services. This rule applies when you get your articles published on different submission sites. Most of the time, you will be allotted a box, an ample space wherein you can create an author's bio. That's the part where you can have a link to your site. The idea here is when you already got the trust of your readers, they will be interested enough to click on your specified links.
Take note of the word count. Other submission sites would accept 300 or so words for articles. But most sites prefer 500 to 550 minimum word count. Read the rules thoroughly so that you won't get banned from any of those useful sites.
Also be careful in using keywords. Do not use it too much to the point that it will annoy your readers. Stuffing your articles with keywords will just make your readers turn away from your materials as long as your motives become very obvious.
Lastly, choose an article submission site that ranks high on Google and in Alexa. You don't want to submit your work on spammy sites. That will not do your business any good. You can also study where your competitors do their submissions. This way, you can zoom in on those sites and start on your submissions.
Read through an article on Internet marketing just like this one before you plunge into a territory which is still unknown to you. This way, once you've entered the battle, thetre will be no turning back.
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How Things Work in Article Marketing
Keep in mind that most websites have already posted what topics they are looking for. So before you submit your article, check if your work is relevant to what is being asked for.
Most websites set guidelines as to the kind of articles that can be submitted. This may include a maximum number of words, that the article is original and not copied from someone else’s work, must have proper English grammar and so forth. Again, read the fine print before you submit your articles.
Some sites that you submit may reserve the right to edit your content while others don’t. If this is their prerogative, there may be some changes to what you wrote and there is nothing you can do about it.
You don’t get paid for any of the articles you post on the website because article marketing in essence is a free form of advertising and exposure. The best thing you can get from submitting articles is that people will know about you and the product you are selling as you have a resource box at the bottom of the page which people can click after reading the article. The resource box includes your name, website address, contact number and email.
If the article you wrote is no longer relevant, this may be pulled out so there is space for other writers to post their own articles. This is the reason why you should review your articles regularly so you can add new information to keep up with the times.
So how do you publish an article? Most websites will require you to sign up and become a member. Don’t worry because this is free and you are simply filling up the form to create an account with them.
For writers who are just starting out, you will probably be allowed to submit 10 articles first. Your article will then be reviewed by their panel of writers to check if the articles’ authenticity. This may take a day or two but not longer than a week.
If this was original, then you will be notified by email that your article has been accepted. Should the allotted time pass and you haven’t received any word from there whether the article was approved or not, send them an email to follow up the status of your pending article.
If you are able to submit 10 articles and want to submit more, you have to express your intent to do and once approved, you will be able to send as many as you want as long as you continue to follow the guidelines that were set.
How things work in article marketing is very simple. You write an article based on a topic of your interest and then post it in a site that wants information pertaining to it. You may not be compensated for the hard work you put into writing the article but you can be rewarded in other ways especially if this creates more traffic to your site.
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The Basic Guide on How to Write Articles
The Rule of the Game
Writing for the internet is very different from getting your daily dose on blogs and other creative venues. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn't have much time to spend reading the 500 plus words articles that you are presenting to them.
Your role now is to get their attention, make them scan through your materials, get your point and get them hooked with what more you have to say then what more can you offer to them.
Basic Guide
You need not be too academic when it comes to writing articles. Besides you are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues wherein you could reach out to them in relation to whatever business you have.
1. Good content
Your writing doesn't have to be too technical that people would have to consult a dictionary just to grasp your thoughts. You have to create functional articles that will be easy to understand and people will be able to relate with.
2. Conversational tone
Talk to your target market through your articles. You've got to establish a connection with them. And this can be achieved through the manner that you present your articles. You have to make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.
3. Excite your readers
You are not writing to win awards so avoid the boring matter of fact route. Keep the tone bubbly and easy to grasp. Create headlines and catchy tag lines in order for you to keep your probable clients interested.
4. Short paragraphs
Short paragraphs are intended for easy reading. This will especially be helpful for those who don't really have the time and are just scanning for interesting finds.
5. Provide benefits
Make sure that after reading your piece, the reader will get something out of everything that you have said. Such knowledge should be useful to them and will make them interested in reading your future articles as well as your other products and services.
6. The importance of you
Use the word you throughout the article. This way, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.
So you think you can write now? Why are you doing this anyway? The one thing that you have to take note is that you are doing this to drive traffic to your web site. You have to make as many people aware about the products that you are offering and lead them to you. This can be achieved further by providing good copies at the resource box or at your author's bio section on each of your article.
So make sure that you master how to write articles before you plunge into submitting to article directories. This way, there are better chances for you to create impressive ones that will help you propagate your purpose.
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What Lies Beneath an Article on Marketing
Article Directories
If you are new in this venture, you don't have to get too intimidated. There are many article directories where you can submit your materials to. The first thing that you have to take note is how your chosen sites rank on Google and Alexa. This way, you will gauge what sites get the most traffic. And so you can start from that idea and choose the sites where your target market can be found.
You just have to be very careful in following the specified guideline for each site. While some will accept articles even with the minimum word count of 300, most sites will only publish articles with a 500 minimum word count.
Second, look at the rules about URLs. There are some web sites that will allow you to embed URLs on the content itself. Others will only allow such to be embedded on the author's bio box. In any way, this is your chance to link the article to your own web site so be careful that you follow the specified guide of the submission site of your choice.
Watch out on how you write you articles. You must not sound like you are hard selling your web site, your products and services. Remember that the idea here is to sound like an expert giving an advice or a general knowledge about a specific topic to your target audience.
You will have a space to do the promotions. And that is on your author's bio field. You must fill this little space with valuable details. You can start with your name, your business, why they should try out your services and a call to action from the readers. You are going to place your links on this part. That will be the readers guide to follow where you are leading them to.
Writing for the Internet
Writing for the net and for the article submission sites is far from writing features for the dailies or magazines. First, it should be light to read and easy on the eyes. Most people who browse the web for articles will only scan through your pieces. So you have to get your points across even if they do not read the entire material.
You can achieve that by having shorter paragraphs. You should use the word you often as to address the reader in a personal manner. The tone must be casual and friendly, but the article itself should be informative.
Blogging about your products and services is good. But to be able to reach to a larger market, you should try your hand at submitting articles to directories. You can even link your articles to your blogs and web sites.
An article on marketing can do wonders for your business. Just make sure to follow the guidelines, create good and quality contents, establish yourself as an expert in the category of your choice and submit on the right article submission sites.
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What Does It Take To Succeed In Article Marketing
When we talk of basics, the article regardless of the topic should be timely, consistent and informative. This is because you want to bring value to the readers even if in the end, you are making them avail of your product or service.
This begins from the title itself because catchy ones will make the reader want to know more about what you have to say.
As you work on the first paragraph all the way to the end, write this in a conversational tone. This allows you to connect with the reader as though you are talking with them face to face. In fact, one of the best words to use is “you” because you are their advocate.
In writing the article, make sure to list down the benefits. Remember, people are more inclined to buy something if they know that there is something they can gain from using your product. For instance, you are writing an article on weight loss and you have something that can help make that happen. Just make sure of course you are able to deliver. Keep thing simple so even the average Joe can understand the message you are trying to convey.
The last part of the article should have a link to your website. Another way of doing it is to use the resource box. These two things are important because after reading your article, you want that person to visit your website. The same goes if what you are offering is a service and the only way to do that is to let them get in touch with you.
You should also post your work in other websites as well as your own so you are able to reach a wider audience. Keep in mind there are thousands of websites now and nobody will able to see your articles without the help of search engines. This is why keywords are very important. These should also be integrated to the article so choose these carefully so it will not disrupt the natural flow of content.
Don’t expect to write article very well if you have never done this before. Just like any other skill, it takes time to develop and practice makes perfect. One way to do this is to read how other writers do it and then try to apply this to your own. You can attend a few writing classes as well so you can get feedback from your instructors.
So what does it take to succeed in article marketing? Basically good writing skills because how you do it may or may not increase website traffic. Those who have tried but failed have decided to enlist the help of a professional writer instead given that they have the experience to achieve what you are trying to put down on paper.
In the end, it is all about content which should be relevant to whatever you are selling otherwise you are just wasting the reader’s time.
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