Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts
Article Marketing: Top 10 Reasons Why Articles Get Rejected
Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs embarking on a new article marketing campaign. Most of the time, I can only use a small fraction of the content I receive because people writing articles make one of the crucial article marketing mistakes listed below.
KEY POINT: When you submit articles to a newsletter/ezine publisher or a website owner as part of your article marketing campaign, you have to remember that they aren't going to publish YOUR article for THEIR customers and visitors unless it is high quality content that gives something of value.
If you're writing articles like crazy as part of your article marketing, but getting very few of them actually published, then you might want to re-evaluate your approach. Are you making one of these crucial article marketing mistakes?
1. Poor Subject Matter:
If you're going to bother writing articles, write about something that people are interested in reading about. In other words, address a problem and provide a solution within your content. This is your best bet when in comes to article marketing. Content pieces that approach an old problem in a new way or with a new twist work well too -- you don't have to necessarily discover a whole new problem that no one else has ever though of before (If you discover a whole new problem and have the solution you better be thinking of product creation not just an article marketing!).
2. Write With Personality:
No one likes to read text books. Put a little of your own personality into your article marketing and make your content engaging and entertaining as well as informative. If you have a sense of humor, use it.
3. Write For Your Audience:
Don't distribute content about the value of protein in the American diet to a Russian Political website or the publisher of a podiatry newsletter... They don't care.
4. Write A Decent Sized Article:
Most publishers would rather an article be a little bit too long than very short. Four hundred word articles just don't have enough meat in them. Don't ramble when you're writing articles, but you've got to provide some details if you want to be published.
5. Break Up Your Article:
When writing articles, don't use three long paragraphs. Break it up into smaller paragraphs with a few single lines, bullets, etc. to make it easier and more enjoyable to read. Again -- no one likes to read text books.
6. Spell Check And Grammar:
If you're writing articles as part of a serious article marketing campaign, then you've got to spell check. No one will publish your content if it's full of spelling and grammar errors.
7. Don't Write A Sales Letter:
No one will publish an article that reads like a sales letter... period. Article marketing isn't about selling, it's about pre-selling.
8. Forget About Affiliate Links:
Use your head... why would anyone use your content article if it's full of your own affiliate links? Ever hear of the "Golden Rule?" It applies to article marketing too. Would you publish another writer's article if it were full of his affiliate links? I doubt it.
9. Create A Reasonable Resource Box:
A resource box should tell me who you are, what you do, and how I can get in touch with you. It's not unlimited advertising space for you to describe every website you run and each product you sell. Article marketing is about providing content, not advertising. That "Golden Rule" thing applies to resource boxes too.
10. Only Write About What You Know:
Even if you're writing articles based on opinion, get your facts straight. Don't write content filled with advice that you have no business giving... it will hurt your article marketing campaign.
If you take nothing else away from this discussion, remember that a good article writing campaign always answers "What's in it for me?"
When you're writing articles to send to newsletter and website publishers, you have to answer that question on two fronts...
What's in it for the publisher? Why should they show your content to their customers and visitors? Does it give something of value?
-- AND --
What's in it for the people who will ultimately be reading your article when it's published?
After all, the idea behind article marketing is to provide some worthy content that compels readers to visit your site, subscribe to your newsletter, or buy your product.
Article marketing can be extremely lucrative... but you've got to do it right.
Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs embarking on a new article marketing campaign. Most of the time, I can only use a small fraction of the content I receive because people writing articles make one of these crucial article marketing mistakes.
Savvy internet marketers generate thousands of dollars from Article Marketing marketing each year. Click Now to get instant access To
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Tips To Success With Various Article Marketing Methods
Writing articles has become crucial to promote your website and increase traffic, but none of this is possible without article marketing. Article marketing is the key to exposing your articles and getting them seen through the web. There are a number of ways you can go about distributing your article on the web and marketing your article and your website at the same time.
The best article marketing method out there is to submit it to article directories. There are thousands of article directories and article submission sites to submit your article to. From there, when people on the web are searching for an article related to yours there is the possibility they will see your article. If your content is intriguing and leaves the reader wanting more, they will click on your link and go to your website. Mission Accomplished!!
There are also a number of article submission companies that give you hundreds of article directories for a certain price. The most notable companies or sites are article submitter pro and article marketer. These sites have one time fees; after which you receive the software needed to submit your articles and you are on your way to marketing your article all over the web.
If you have a newsletter it is always a great article marketing solution to post your article in it. Fresh content is vital to a newsletter and adding an article every once in awhile keeps the readers interested. The more you post on your newsletter the more readers will want to return to see what else you have to say.
An article marketing method that is often overlooked is archiving your articles on your own site. Many people use article marketing to promote their site, so they find it useless to place the articles on their site itself. However, by placing articles on your site you are constantly adding fresh content and expanding the number of pages you have to your website.
From there you can make it easily accessible for newsletter publishers to download your articles. This way they can publish your articles in their newsletters to market your articles and website as well.
The last noted article marketing tip is to submit promotional ads on the bottom of your emails or through your autoresponder. In your email tell everyone they can receive a free article to place on their website if they sign up for something of yours. Or give them a link to the page of your article in your signature file on the bottom of your email. You would be surprised at how much response you can get from a small note at the bottom of an email.
There is no question article marketing is the new fad to success with your online business. It is a great way to get target traffic to your website while increasing your fresh content. By marketing your articles you can drastically increase your website traffic and provide your readers with a little taste of your knowledge on the subject.
Source: Free Articles
Author: malkeenan
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Can Article Marketing Help Your Business
Can article marketing help your business? The answer is yes because not only are you able to post your articles for free but you get to reach a specific audience that is interested in your product or service.
Article marketing can help your business the minute you submit these to different article directories. If these are approved for posting, people will be able to visit your site or may want to get in touch with you as they click the link or look at the resource box.
The resource box is usually found at the bottom of the web page. Here, writers can put their name, website and email.
If your article had a significant impact on the reader and they would like to post your article in their websites, they can do so which means more people will be able to see your work without you having to do anything.
Articles that are posted in directories usually ask you for keywords so this can easily be found when someone visits the site. These keywords are also given to search engines so if people type it in, your article will also appear and they will be able to view it.
Another way of getting people to see your site is giving this in the form of a report or e-book to potential customers. With all the information there, that person will surely want to know more and get in touch with you in the future.
People who are serious about article marketing have to venues where the articles can be displayed. The first is high traffic distribution sites while the second is submitted to highly relevant niche publishers. The difference between the two is that although the second will not be read by many, it will be easy for those who run this site to refer qualified visitors to the author.
It doesn’t matter if the article you are writing about is for a small, medium or large business because there are ways to promote it. For instance, if your article is for a small restaurant, you should put in the title something related to the location of the establishment. The same goes for the medium and large scale business. The key here is to come up with a catchy title that your audience can relate to.
Of course there are other ways of promoting your business such as paying for pop up ads and meta-tags. But why would you spend when you can get this for free? So, take advantage of this free marketing tool and see what it can do as it has done for others. You surely wouldn’t want to pass up on the chance so write something about your business or get someone to do it for you.
Is article marketing better than conventional print publications? The answer is yes because people will easily find your article by typing in some keywords. Print publication on the other hand is difficult because you will have to browse through how many back issues of newspapers and magazines just to find it.
Also, conventional publication is only relevant to the time it was written. The online form will be there for many years ahead as this information is stored somewhere in the cyber space. Just make sure this is updated if something new comes along so you are sure that article marketing is able to help your business.
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A Beginner's Guide on How to Syndicate Articles
Step by Step
There are many ways that you can go about in syndicating your articles. Here are only some that you can consider as your basic guide especially if you are new to the concept.
1. Good content
You have to tap on to your target market in the very vast cyber world. And how are you going to do this? By providing what they are looking for. For example, you are selling mattresses and you want to capture people in the medical industry. Your articles can go like tips to finding a good mattress after an endless shift, or how about the medical benefits of a good mattress for someone in the medical field.
Those were just samples and at top of the head thoughts. The idea here is to know who you want to listen to you and make sure that they will really do.
2. Usually, the articles are short, from 500 to 2000 words depending on the requirement of the article submission site. The way to do is to establish yourself as an expert in the field of interest where you will be able to tap the kind of market who will be interested in buying the products that you are offering.
The articles should not be directly promoting your products. You may get banned from the article submission sites if you do so. There is an allotted space for you to advertise your web site and that can be found on the author's bio. You can link that to your web site so the people who will be interested with you and what you have to offer would know where to go.
3. Decide on the article submission site
Use the vast resource available on the web to know what these good sites are. Stay away from the spammy type. You wouldn't want to be associated with such. Track down which sites rank higher and which of them cater to the people whom you are targeting. Enlist on those sites and start submitting good articles.
4. You can also syndicate your articles to offline mediums such as newspapers or magazines. You will be able to tap onto a larger field this way. And you can also direct those people to your web site address.
5. RSS
This means Really Simple Syndication. This will distribute your articles widely suing an automatic process. Not only will you able to reach a broader audience, you will gain important backlinks to your web site.
At this day and age, syndicating your articles is easier. You just have to settle on how you will go about it. This will help you a lot in promoting your business because you will be able to get noticed by more people.
Now that you know some of the steps on how to syndicate your articles, you can start on pounding your brain and the keyboard to create articles that will really be helpful in helping you achieve your goals.
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Article Marketing Must Always End With a Resource Box
The resource box is the “author’s bio.” It is also called “sig” which is short for signature. There are certain things that should be placed here which you must never forget to include so people will know who you are.
First, is your name. Some people use their real names while others use a pen name. If you are a doctor, mention your title as well because this adds credibility to your article.
If the article that you wrote is promoting a business and you want others to see your previous work, don’t forget to indicate your website address.
To create a teaser, you need an elevator pitch which is usually composed of 1 to 3 sentences that gives a brief summary of what you are offering.
You will also need what is known as a call to action which is much shorter than the elevator pitch. It could be something like.
"If you want to know more about my product... visit http://www.mysite.com."
Other items which you can include in your resource box could be the ezine subscription address. This will allow you to send them fresh articles and information about new products which you are selling. If you decide to do this, make sure there is a separate ezine subscription address.
Your contact information can also be included in the resource box. This will allow people to contact you by phone if they want to avail of your services since you won’t be in front of the computer 24/7.
There is also the free report which will strengthen or justify your call to action.
Some things which should not be added to your resource box include a list of previous websites which you have worked on in the past because this information may not be relevant to the article you have written. Given that the resource box is not a resume but merely a short summary of who you are, you should not mention every accomplishment you have ever done because no one cares.
If you post your article, make sure the ads are applicable or related to your topic otherwise don’t post any at all.
Don’t make the resource box too big because what you want the readers to focus on is what you painstakingly wrote. As much as possible, this should only occupy 10% to 20% of the webpage.
Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box which is found at the bottom of the article is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action.
So in order for you to reach a larger audience, it is best to post your articles in different sites.
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How Things Work in Article Marketing
Keep in mind that most websites have already posted what topics they are looking for. So before you submit your article, check if your work is relevant to what is being asked for.
Most websites set guidelines as to the kind of articles that can be submitted. This may include a maximum number of words, that the article is original and not copied from someone else’s work, must have proper English grammar and so forth. Again, read the fine print before you submit your articles.
Some sites that you submit may reserve the right to edit your content while others don’t. If this is their prerogative, there may be some changes to what you wrote and there is nothing you can do about it.
You don’t get paid for any of the articles you post on the website because article marketing in essence is a free form of advertising and exposure. The best thing you can get from submitting articles is that people will know about you and the product you are selling as you have a resource box at the bottom of the page which people can click after reading the article. The resource box includes your name, website address, contact number and email.
If the article you wrote is no longer relevant, this may be pulled out so there is space for other writers to post their own articles. This is the reason why you should review your articles regularly so you can add new information to keep up with the times.
So how do you publish an article? Most websites will require you to sign up and become a member. Don’t worry because this is free and you are simply filling up the form to create an account with them.
For writers who are just starting out, you will probably be allowed to submit 10 articles first. Your article will then be reviewed by their panel of writers to check if the articles’ authenticity. This may take a day or two but not longer than a week.
If this was original, then you will be notified by email that your article has been accepted. Should the allotted time pass and you haven’t received any word from there whether the article was approved or not, send them an email to follow up the status of your pending article.
If you are able to submit 10 articles and want to submit more, you have to express your intent to do and once approved, you will be able to send as many as you want as long as you continue to follow the guidelines that were set.
How things work in article marketing is very simple. You write an article based on a topic of your interest and then post it in a site that wants information pertaining to it. You may not be compensated for the hard work you put into writing the article but you can be rewarded in other ways especially if this creates more traffic to your site.
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