Showing posts with label Service. Show all posts
Showing posts with label Service. Show all posts
Article Marketing Must Always End With a Resource Box
The resource box is the “author’s bio.” It is also called “sig” which is short for signature. There are certain things that should be placed here which you must never forget to include so people will know who you are.
First, is your name. Some people use their real names while others use a pen name. If you are a doctor, mention your title as well because this adds credibility to your article.
If the article that you wrote is promoting a business and you want others to see your previous work, don’t forget to indicate your website address.
To create a teaser, you need an elevator pitch which is usually composed of 1 to 3 sentences that gives a brief summary of what you are offering.
You will also need what is known as a call to action which is much shorter than the elevator pitch. It could be something like.
"If you want to know more about my product... visit http://www.mysite.com."
Other items which you can include in your resource box could be the ezine subscription address. This will allow you to send them fresh articles and information about new products which you are selling. If you decide to do this, make sure there is a separate ezine subscription address.
Your contact information can also be included in the resource box. This will allow people to contact you by phone if they want to avail of your services since you won’t be in front of the computer 24/7.
There is also the free report which will strengthen or justify your call to action.
Some things which should not be added to your resource box include a list of previous websites which you have worked on in the past because this information may not be relevant to the article you have written. Given that the resource box is not a resume but merely a short summary of who you are, you should not mention every accomplishment you have ever done because no one cares.
If you post your article, make sure the ads are applicable or related to your topic otherwise don’t post any at all.
Don’t make the resource box too big because what you want the readers to focus on is what you painstakingly wrote. As much as possible, this should only occupy 10% to 20% of the webpage.
Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box which is found at the bottom of the article is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action.
So in order for you to reach a larger audience, it is best to post your articles in different sites.
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How Things Work in Article Marketing
Keep in mind that most websites have already posted what topics they are looking for. So before you submit your article, check if your work is relevant to what is being asked for.
Most websites set guidelines as to the kind of articles that can be submitted. This may include a maximum number of words, that the article is original and not copied from someone else’s work, must have proper English grammar and so forth. Again, read the fine print before you submit your articles.
Some sites that you submit may reserve the right to edit your content while others don’t. If this is their prerogative, there may be some changes to what you wrote and there is nothing you can do about it.
You don’t get paid for any of the articles you post on the website because article marketing in essence is a free form of advertising and exposure. The best thing you can get from submitting articles is that people will know about you and the product you are selling as you have a resource box at the bottom of the page which people can click after reading the article. The resource box includes your name, website address, contact number and email.
If the article you wrote is no longer relevant, this may be pulled out so there is space for other writers to post their own articles. This is the reason why you should review your articles regularly so you can add new information to keep up with the times.
So how do you publish an article? Most websites will require you to sign up and become a member. Don’t worry because this is free and you are simply filling up the form to create an account with them.
For writers who are just starting out, you will probably be allowed to submit 10 articles first. Your article will then be reviewed by their panel of writers to check if the articles’ authenticity. This may take a day or two but not longer than a week.
If this was original, then you will be notified by email that your article has been accepted. Should the allotted time pass and you haven’t received any word from there whether the article was approved or not, send them an email to follow up the status of your pending article.
If you are able to submit 10 articles and want to submit more, you have to express your intent to do and once approved, you will be able to send as many as you want as long as you continue to follow the guidelines that were set.
How things work in article marketing is very simple. You write an article based on a topic of your interest and then post it in a site that wants information pertaining to it. You may not be compensated for the hard work you put into writing the article but you can be rewarded in other ways especially if this creates more traffic to your site.
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